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Abhijit J. Rao

Date of Birth: 22-08-1979

Postal Address: ‘Vasundara’, Jyotinagar, Parkala. Karnataka-576123
Email address: <abhijit_rao1@rediffmail.com>
Tel. no: (08252) 44049

 

Academic Details


 

College: Manipal Institute of Technology,Manipal, Karnataka

University: Manipal Academy of Higher Education

Degree: Bachelor of Engineering (Computer Engineering)

Year: Third 

Grades
 

Yr. Of passing

Institution

Univ.

Year

Sem.

%

Result

2000

MIT

VTU

2nd

4

75

Distinction

2000

MIT

VTU

2nd

3

76

Distinction

1999

MIT

VTU

1st

2

73.1

Distinction

1999

MIT

VTU

1st

1

71.3

Distinction

1998

Royal Melbourne Institute of Technology

RMIT

-

-

-

Distinction

1997

J.C. College of Science

State

12th

-

73

PCM-88.3

First Class

1995

St. Xavier’s School

State

10th

-

84.85

Maths-94.66

Sci.-94.66

Distinction

 

Technical Activities

  1. Division President, Information Technology Consortium (InTeC) a subsidiary of Indian Society of Technical Education Student Chapter).

 

  1. Member of ‘Mnemosyne’ MIT CD-ROM 2000-2001.

 

  1. Executive member of Indian Society of Technical Education (Student’s Chapter) for the year 1999-2000.

 

  1. Executive member of Indian Society of Technical Education (Student’s Chapter) for the year 2000-2001.

 

  1. Ex-member of Institute of Engineers, Australia.

 

Conference/Workshop Attended

 

  1. Was selected as a delegate for 3-day workshop on 'Emerging Trends in IT’ conducted by Infosys Ltd. at the Infosys City, Bangalore from 13-15th November 2000.

 

  1. Participant for the 3-day State Level conference on 'Developing Competence in youth through Information Technology in the new millennium', July 31st-August 2nd 1998.

 

  1. Event manager (Informal Events)-Brainwave 2001-State Level Paper Presentation festival dated 20th-21st March 2001.

 

  1. Speaker and Presenter for the workshop conducted by ISTE (SC) Manipal, on 'Artificial Intelligence'.

 

Publication of Technical Articles

 

  1. SAN Times (2000), Department of Chemical Engineering -Annual Magazine

 

  1. Manufacturing on the Web (2000), Department of Chemical Engineering- Annual Magazine

 

  1. E-Commerce Entrepreneurs (2000), MIT Annual College Magazine

 

  1. Handle the Zipperhead (2000), MIT Annual College Magazine 

 

  1. Computer Lore (2000), MIT Annual College Magazine

 

  1. ATM Magic (2000), MIT Annual College Magazine

 

  1. Understanding Web Addresses (1999), The Firewall (Notice board Newsletter)

 

Technical Courses

 

  1. Object Oriented Programming in Relational Database Management, NIIT, 1998.

 

  1. Programming in C, St. Aloysius College, 1998. 

 

Research Details

 

Research Title

Study of Customer Behavioral Patterns in E-Commerce

 

Research Guide: Professor Harish B. 

                                Officiating Director and Head of Department

                                Manipal Center for Information Sciences (MCIS)

                                Manipal.

 

              Advisee: Fr. Denzil Lobo S.J.

                               Vice Principal (St. Aloysius College) and

                               Director (Aloysius Institute of Computer Science)

                               Mangalore.

 

Date of Commencement of Research: August 2000.

 

Research Objectives: This research aims to discover the underlying behavior of Customers in E-Commerce environment with the help of various computing techniques and understanding of Human Computer Interaction. This research concentrates more on the mechanics of digital gestures, preferences and tendencies of customers.

 

Prologue

The point of contact between a customer and a company on the web is at their website where staggering amount of customer data can be collected and mined. The web provides companies an unprecedented opportunity to observe, capture, aggregate, compare, measure and model their customer’s behavior and preferences.

Surprisingly, few companies are listening and leveraging what their customers are saying to them. A recent survey by Forrester Research found that only 187 of the surveyed companies were using their web data for marketing purposes, while 16% reported to be using the data for Customer service. However, a staggering 72% admitted they were not using their web data for any application at all!

One of the problems for not applying web data to corporate tasks is that the companies often concentrate only on the mechanics of transactional processing, the setting up of their online inventory, their shopping carts, their banner ads and their credit card processing network. The goal of marketers today is not to capture market share but instead to capture a share of customer over a long period of time on a one-to-one basis. The web provides an ideal marketplace for doing this since every visit to a storefront generates important customer behavioral data, regardless of whether a sale is made. These customer interactions reveal important trends and patterns that can help a company design a website that effectively communicates and markets its products and services.

This research also plans to investigate the present scenario of Data acquisition, which is considered as infringement of personal privacy. A new paradigm to solve this predicament will be sort.

 

Topics of abstract Submission for International Conference (decision awaited)

 

1. Event Name

Annual WebDev Share Conference, Indiana University, Bloomington USA

 

Paper Title

Study of psychosomatic behavior in Web-Learning by employing Data Mining

 

2. Event Name

Annual WebDev Share Conference, Indiana University, Bloomington USA.

 

Paper Title

Innovative multi-layered conceptual model used for Customer Behavior Analysis in E-Business environment

 

3. Event Name

Quality Innovation Knowledge Conference, Malaysia

 

Paper Title

Novel adaptive learning approach in Higher Education using Data Mining techniques

 

4. Event Name

Web Based Learning Conference, New Brunswick, Canada

 

Paper Title

Recognition of conative and affective behavior in web learning using digital gestures

 

5. Event Name

The 7th Sloan C International Conference on Online Learning, Orlando, Florida

 

Paper Title

Usage of LifeLines for monitoring online learner’s progress and performance

 

6.Event Name

International Conference on Information Technology, Gopalpur-on-Sea, India

 

Paper Title

Innovative multi-layered conceptual model used for Customer Behavior Analysis in E-Business environment

 

Selected International Conference Paper

 

Event Name

International Business and Economic Research Conference (IBREC), Nevada, USA 

 

Paper Title

Prospects of Customer Behavior Analysis in Passfaces-an identity verification technique

 

Event Name

2001 World Congress in Mass Personalization and Customization, Kowloon, Hong Kong

 

Paper Name

Recognition of conative and affective behavior in web learning using digital gestures

 

Research activities

 

  1. Nominated for Associate Membership to the Sigma Xi, Scientific Research Society.

 

  1. High Performance Computing Student Scholarship Recipient and was invited to attend the 7th International Conference on High Performance Computing and 1st Grid Computing Conference.

 

  1. Attended the tutorial on 'Basics of Web Mining', Raghu Krishnapuram, IBM India Research Lab. during the Conference.

 

  1. Guest Lecturer during Brainwave 2001, State Level Paper Presentation festival, on my research topic of Customer Behavioral Patterns in E-Commerce.

 

  1. Submitted a design on the topic of "Design of a new Paradigm to encounter the global crisis of Data Privacy over the Internet" for the 32nd All India Student’s Design Competition organized by National Design and Research Forum, Institute of Engineers (India).

 

  1. Member of the IBM DB2 scholars program.

 

  1. Joint speaker for the Talk on E-commerce organized by Department of Continuing Education on the 3rd December 2001.

 

  1. Talk on "Introduction to Data Mining" to be delivered in St. Aloysius College, Mangalore date: TBA.

 

Unpublished Papers (abstracts of each paper can be submitted if requested)

 

  1. Innovative multi-layered conceptual model used for Customer Behavior Analysis in E-Business environment.

 

  1. White Paper on Dynamism of Text.

 

  1. Customer Memory Determination Test in E-Business.

 

  1. Data Mining and its Frontiers.

 

  1. Application of Knowledge Discovery in Databases in E-Business.

 

Other Activities

 

1. 1st Prize Winner of MileStone Inter Collegiate Debating Competition 

 

2. Producer, Director and Conceiver of CHILLMAADI a 17-minute Fun Film on MIT and its Lifestyle which formed a part of ‘Mnemosyne’ MIT-CDROM.

 

3. Quizmaster for the CACHE IT Inter-Collegiate MCA Techno-Melange IT Festival.

 

Work Experience(Company/Organization-Date-Job Function-Term)

 

1. IDP EDUCATION Australia, Mumbai, March 98, Project Assignment Database implementation and statistical extraction, three weeks.

 

2. Talfield Technologies, Australia,Dec 97-Feb 98, TRAINEE, hardware maintainence and support, 3 months.

 

3. Telstra, Australia, Oct 97-Dec 97, Agent and Dealer(marketing dept.), 3months.

 

4. IDP EDUCATION Australia, Mumbai,June 97, Project Assignment Database implementation and statistical extraction, three weeks. 

             

5. Reachout Communications Inc., May 97, Email Communicator, job of receiving and sending emails, one month.